Data I/O, Secure Thingz and Microchip demonstrate Secure Provisioning of new SAM L11 MCU on SentriX® Secure Provisioning solution at Embedded World 2019

Monday, February 25, 2019

Data I/O, Secure Thingz and Microchip demonstrate Secure Provisioning of new SAM L11 MCU on SentriX® Secure Provisioning solution at Embedded World 2019


 Data I/O and Secure Thingz are democratizing security for connected devices with a secure process that allows OEMs to move from design to production


Redmond, WA, February 25, 2019 – Data I/O Corporation (NASDAQ: DAIO), the leading global provider of advanced data and security programming solutions for flash, flash-memory based intelligent devices and microcontrollers and Secure Thingz, a domain expert in security, microcontrollers, embedded systems and lifecycle management, will demonstrate secure provisioning of Microchip’s SAM L11 secure microcontroller on the SentriX® Automated System,  incorporating the Secure Thingz Secure Deploy architecture,  at the Embedded World trade show February 26th – February 28th  in Nuremberg, Germany at Hall 4, Booth 424.

According to ABI Research, by 2022, an estimated 70% of the world’s 57 billion connected devices will be targeted for the IoT.  Securing and managing these devices requires a comprehensive security framework and collaboration between silicon vendors, OEMs and other ecosystem partners to enable an end-to-end solution from design, production and cloud onboarding for a complete device lifecycle management.  Data I/O and Secure Thingz collaborated with Microchip to enable security provisioning on Data I/O’s SentriX secure provisioning system for an end-to-end solution that includes secure development, manufacturing and downstream provisioning for OEMs of any size and volume.

"As attacks on Internet-of-Things increases, IoT OEMs of all sizes must have a cost-effective method to enable hardware-based security and transition from design to manufacturing,” said Anthony Ambrose, President and CEO of Data I/O Corporation.  “Data I/O is excited to support the Microchip SAM L11 MCUs on the SentriX secure provisioning system for OEMs of all sizes and volumes.  Because SentriX is deployed at both Arrow and Avnet sites worldwide, security provisioning is now available to OEMs of all sizes.”

“Effective security for connected devices requires innovation and collaboration across the ecosystem,” said Steve Pancoast, chief operating officer at Secure Thingz. “Secure Thingz believes that the best approach starts with security from inception to create a foundation for robust supply chain of trust. We are excited to support Microchip and Data I/O with our Secure Deploy architecture to enable the secure programming of the low-cost, high-security SAM L11 MCU and provide the foundation for a secure supply chain of trust.” 

The secure manufacturing solution leverages the Secure Thingz Secure Deploy architecture and the Data I/O SentriX Secure Provisioning Platform. The Secure Deploy architecture features a high-security framework, ensures simple management of critical intellectual property within the development process, and secures key management targeted for development, manufacturing and applications (“root of trust”). The architecture integrates seamlessly into the SentriX Platform.

Data I/O will demonstrate the end-to-end provisioning process from design through to manufacturing at Embedded World using the SAM L11 secure microcontrollers.  Customers can set up a provisioning job at a Data I/O partner such as the Avnet Silica booth #1-370, transfer their provisioning job into manufacturing onto the SentriX system in Data I/O’s booth #4A-424 and finally, receive a provisioned and locked SAM L11 device.

About SentriX Secure Provisioning Platform

The SentriX Platform provides a trusted, secured and cost-effective provisioning solution for OEMs of any size to embed a hardware-based root of trust in silicon during the manufacturing flow for their IoT products.  This process of provisioning silicon devices enables OEMs to add their own unique identity which is cryptographically tied to an embedded hardware based root-of-trust and can prevent unauthorized firmware from executing on the device.  An IoT product secured in this way also enables OEMs to provide secure updates to their products in the field.  Hardware based security enabled by the SentriX system also ensures supply chain integrity during the manufacturing process. Unauthorized production and cloning are prevented with this approach.  

Learn more about SentriX at:

About Secure Thingz Secure Deploy Architecture

The Secure Deploy architecture is an advanced integrated solution for delivering the supply chain of trust. The Secure Deploy architecture has been designed to enhance and simplify security implementations across the lifecycle of product creation, manufacturing, and management. This enables organizations to build upon secure foundations to protect their intellectual property across the life cycle of their products.

Learn more about Secure Deploy at:

About Data I/O Corporation

Since 1972 Data I/O has developed innovative solutions to enable the design and manufacture of electronic products for automotive, industrial/Internet-of-Things, consumer electronics, markets and their programming center and contract manufacturing partners. Today, our customers manufacture tens of millions of products each year using Data I/O programming solutions to reliably, securely, and cost-effectively deliver their Intellectual Property into programmable devices. Our expertise in programmable integrated circuits, global supply chain processes, factory integration and IP management and protection helps bring innovative new products to life. These solutions are backed by a global network of Data I/O support and service providers, ensuring success for our customers.

About Secure Thingz

Secure Thingz is the global domain expert in device security, embedded systems, and lifecycle management. In 2018, the company was acquired by IAR Systems Group AB, the future-proof supplier of software tools and services for embedded development. Secure Thingz is focused on delivering advanced security solutions into the emerging industrial Internet of Things, critical infrastructure, automotive and other markets. The Secure Deploy™ architecture has been developed to solve the major security issues challenging the IoT. Secure Thingz solutions ensure a cost-efficient root of trust in low-cost microcontrollers to deliver a core set of critical services through the product lifecycle, alongside secure deployment, production and update infrastructure. Secure Thingz is a founding member and Executive Board member of the Internet of Things Security Foundation (, the leading global organization for IoT Security.

Media Contacts

  Data I/O Corporation                              
  Jennifer Higgins
  Marketing and Communications Manager
  [email protected]             
Secure Thingz
Tiffany Sparks
[email protected]
+1 (408) 858 1892

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About Data I/O

Data I/O Corporation (NASDAQ: DAIO) is the leading global provider of advanced data and security programming solutions for flash, flash-memory based intelligent devices and microcontrollers for automotive, Internet-of-Things, medical, wireless, consumer electronics, industrial controls and other markets.   Customers use Data I/O’s programming solutions to reliably, securely, and cost-effectively bring innovative new products to life.

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